Qixi Festival is a traditional folk festival in China. As the seventh day of the seventh lunar month is the birthday of Qixi, and "Qiqiao" is one of the important customs of "Qixi's Birthday", it is also known as "Qiqiao Festival". Qixi Festival is also known by other names such as Qiqiao Festival, Qixi Festival, Daughter's Festival, Qinianghui, Qixi Sacrifice, Niugongniupo Day, and Qiaoxi. The Chinese Qixi Festival falls on the seventh day of the seventh lunar month. The first appearance of "the seventh day of the seventh lunar month" in extant ancient books is in "Simin Yueling" written by the Eastern Han scholar Cui Shi

Qixi originally originated from the ancient worship of star constellations and later gave rise to the love story of the Cowherd and the Weaver Maid. It is a romantic night for young girls to worship star deities and pray for ingenuity. The customs and practices of Qixi became abundant and perfect during the Six Dynasties period, and after the Han and Wei dynasties, it mainly became a festival to express women's wishes, compete, and showcase women's ingenious craftsmanship. People eat foods such as Qiaoguo (a kind of fruit) and Qiaoya noodles on Qixi Festival, and engage in a series of activities to pray for ingenuity, such as threading a needle, welcoming the spider for ingenuity, keeping vigil and making wishes, exposing books to the sun, and drying clothes. In the early days, Qixi Festival was a courtyard-style festival for praying for ingenuity. During the Tang and Song dynasties, it evolved into a social festival, and in the Ming and Qing dynasties, it returned to the courtyard. In contemporary times, Qixi Festival has expanded from a family festival to a social festival, where people can participate in ritual performances to strengthen local social connections and enrich the lives of local people.

The Qixi Festival provides us with a rich cultural heritage, encompassing views on love, labor, perseverance, morality, and responsibility. It stands as a typical example of Chinese festivals revitalizing in the process of globalization. On May 20, 2006, the Qixi Festival was included in the first batch of national-level intangible cultural heritage lists. In 2008, the Qiqiao Festival customs in Xihe, Gansu Province, were listed in the second batch of intangible cultural heritage. In 2011, the Qixi customs in Tianhe, Guangdong Province, and Wenling, Zhejiang Province, were included in the third batch of intangible cultural heritage. In 2014, the Qixi customs in Yunxi, Hubei Province, were listed in the fourth batch of intangible cultural heritage. The Qixi Festival also exerts influence on neighboring Asian countries, with Japan, Vietnam, and the Korean Peninsula celebrating their own versions of the festival.